Targeting a Niche Market

Finding a Good Niche Market

While location is the most obvious divider for real estate, perhaps your niche involves other factors. You can target specific property types, such as income properties, condos, waterfront homes, luxury homes, or new developments. Perhaps you specialize in different demographics such as Spanish speaking, senior citizens, or first time buyers.

A well-defined niche should consist of people with the same specialized needs that you offer. You should be able to provide a compelling reason for individuals in this group to do business with you instead of your competition. Also make sure that the target group is large enough to sustain the volume of business needed to meet your goals

Using Multiple Websites for Better Targeting

One option that is often overlooked is to have more than one domain name and web site. If you would like to target a large market or area, it may be a good idea to create multiple sites each targeted to a more specific market. This way you can use each web site to establish yourself as the expert in each of the smaller communities without sacrificing the larger area.